projects.

Over the past 15 years working with major brands like NIO and BMW, I have fully immersed myself in design and, more recently, architecture. As a seasoned senior creative, I excel at crafting innovative, cohesive solutions through concept development and storytelling which elevate product aesthetics and strengthen brand identity.

firefly

firefly brand development

Working hand in hand with the brand design department is essential to achieving a cohesive look and feel across the brand, its products, and its spaces. For Firefly, we developed a completely new brand from the ground up—ensuring every element was considered and aligned from the start.
cmf design strategy

Designing for a new brand is exciting and opens new oppotunities for creative directions in color and materials. vivid colors. thoughtful materials. and solid finishes. were the key concepts for firefly.
color research

firefly colors should be easy to access, be gender-inclusive and trigger the much-needed optimism in the pandemic age. Living palettes: our colors strongly connect our product to the brand, are soft on the eye and take inspiration from living organism.
body color development

The firefly manufacturing concept required full-stack development across the entire color palette, including a strategy for product release and lifecycle management.
interior cmf concepts & material developments

For firefly, we developed a unique CMF design strategy and implemented it across the entire product experience. One defining feature is the use of a bold highlight color to clearly mark all storage areas emphasizing both functionality and boldness.
firefly on stage

The CMF design strategy was applied across the entire user experience and all brand touchpoints—including merchandise and the trade-fair stand.