Lächelnde Frau mit braunen Haaren, trägt eine schwarz-weiß gemusterte Bluse, steht vor grauem Hintergrund.

franziska ritz.

I blend deep expertise with forward-looking trend research to create design solutions that are both visually compelling and highly functional. With a strong focus on strategy, sustainability, and innovative materials, I help brands unlock meaningful competitive advantages.

projects.

expertise.

  • strategy.

    Every successful product is based on a meaningful and strong foundation. I support you in developing independent material concepts and color systems, all the way to choosing the right technologies and suppliers.

  • circularity.

    Raw materials, processes, and technologies are the key to a functioning circular economy. I identify potential within your company and support your R&D in sustainable development.

  • forecasting.

    Trends are the fuel for contemporary color and material design. I create customized trend reports based on your needs and future plans.

  • concepts.

    Innovative CMF design concepts appeal to all the senses of your customers and reinforce your product vision. I develop unique concepts and ensure that they can be manufactured in series.

  • recruiting.

    Are you looking for CMF design experts for your company? I have an extensive network and am happy to support you in the recruiting process.

  • training.

    Is CMF design new territory for you? Do you want to change or improve your process? I advise and train your team in suitable methods and tools, and support the implementation of new processes.

Contact.

experience.

  • freelance design consultant.

    since 12|2012

  • project manager research.

    since 03|2024

    Faculty of Design | University of Coburg

  • lecturer & speaker.

    since 10|2018

    universities & conferences | worldwide

  • head of CMF design.

    02|2022 - 01|2024

    firefly | NIO Design studio Munich, Germany

  • CMF design manager.

    10|2018 - 01|2022

    NIO Design studio Munich, Germany

  • senior CMF designer.

    12|2016 - 09|2018

    NIO Design studio Munich, Germany

  • designer color & trim

    09|2009 - 09|2012

    BMW i | BMW Group Design Munich, Germany

  • intern & bachelor thesis.

    03|2008 - 09|2009

    MINI | BMW Group Design
    Munich, Germany

education.

  • master of science.

    2012 - 2014

    HDK | University of Gothenburg, Sweden & Tongji University Shanghai, China

    Jan Wilsgaard Scholarship & Adlabertska Scholarship

  • bachelor of arts.

    2006-2009

    Transportation Interior Design
    Reutlingen University, Germany

    graduated with honors

  • craft studies.

    2005-2006

    Werkbund Werkstatt Nuremberg, Germany